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The forecasting guide includes a palette of 20 colors and effects selected by a group of color, marketing, and social trend experts.
December 15, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
Avient Corporation announced the release of ColorForward™ 2024, the annual color forecasting guide for the plastic industry developed by its ColorWorks team. Now in its 18th edition, the forecasting guide includes a palette of 20 colors and effects selected by a group of color, marketing, and social trend experts. This guide is created annually to help plastic product designers, brand managers, and marketing professionals make more informed color choices. The ColorForward team hosts an ann...
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